case study

Alliance
Quebec

Key Project
Deliverables:

  • Expert led awareness
  • Storytelling
  • Photo and Video assets

the challege

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Adventure Travel TV series

Facing Waves/ paddling

Statistics

number of
episodes
7
Total
Airings
2731
Number of
viewers
120M
media
value
$12M

Adventure Travel TV series

epic
trails

Statistics

number of
episodes
3
Total
Airings
2655
Number of
viewers
63M
media
value
$6.3M

Adventure Travel TV series

adventure cities

Statistics

number of
episodes
2
Total
Airings
293
Number of
viewers
7M
media
value
$741K

Adventure Travel TV series

Great Family
Adventure

Statistics

number of
episodes
2
Total
Airings
293
Number of
viewers
7M
media
value
$741K
Season 1 Episode 1

Adventure Cities

Season 2 Episode 3

Adventure Cities

Season 3 Episode 4

Epic Trails

Season 3 Episode 5

Epic Trails

Season 3 Episode 6

Epic Trails

Season 7 Episode 1

Facing Waves

Season 7 Episode 2

Facing Waves

Season 7 Episode 3

Facing Waves

Season 7 Episode 4

Facing Waves

Season 7 Episode 5

Facing Waves

Episodes

Adventure Cities

Season 1 Episode 1

Adventure Cities

Season 2 Episode 3

Epic Trails

Season 3 Episode 4

Epic Trails

Season 3 Episode 5

Epic Trails

Season 3 Episode 6

Facing Waves

Season 7 Episode 1

Facing Waves

Season 7 Episode 2

Facing Waves

Season 7 Episode 3

Facing Waves

Season 7 Episode 4

Facing Waves

Season 7 Episode 5

New Product Launches

DIGITAL
MARKETING
CAMPAIGNS

digital
video

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Statistics

youtube
videos
20
Number of
views
1.2m

social media
reach

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Statistics

number
of posts
75
total
impressions
790k
Engagements
23k

grand totals

Airing Globally

5003

Estimated Viewerships

184M

Commercial Impressions

$18.5M

“We greatly appreciated our collaboration with Heliconia for the Paddle Tales series filmed in Québec. The production team was very attentive to our needs as well as those of our partners. All stages of project were fluidly and efficiently executed. They provided great value for the destinations across the series and we are very happy with the end result.”

Karine Blais

Consellière, partenariats marketing

Alliance de l’Industrie Tourisitique du Québec

Additional

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