Key Project
Deliverables:
- Expert-Led Awareness
- New Product Launch
- Commercials
- Storytelling
- Photo & Video Assets
The Challenge
Mystery Ranch challenged Heliconia with the development of a new product launch standard, which was aimed at reaching new and existing markets. As an emerging brand in some sectors, Mystery Ranch aimed to gain immediate market awareness and subsequent market share in a sector that is busy with long-standing product leaders.
Heliconia was asked to design and implement a strategy that would create awareness and consumer consideration through expert-led storytelling, instructional content, product reviews, gear comparisons, campaigns, and product placement leveraging both TV and digital video.
Adventure Travel TV series
Epic Trails
Statistics
number of
18
episodesTotal
3889
AiringsNumber of
65M
viewersmedia
$18.5M
value
Backpacking
in Victoria, Australia
Backpacking
in Utah
Backpacking
in Uganda
Backpacking
in South Dakota
Backpacking
in Rwanda
Backpacking
in North Dakota
Episodes
Backpacking
in Victoria, Australia
Backpacking
in Utah
Backpacking
in Uganda
Backpacking
in South Dakota
Backpacking
in Rwanda
Backpacking
in North Dakota
commercial
placement
Statistics
impressions
value
New Product Launches
DIGITAL
MARKETING
CAMPAIGNS
digital
video
Heliconia uses expert-led digital video content to generate additional awareness and consideration for our partners and their products. The videos are hosted on our YouTube channels with shorts distributed on social media.
Statistics
videos
views
social media
reach
Heliconia counts on strategic content posted to a variety of social media platforms. Partners take advantage of our digital amplification campaigns across social networks to encourage exponential reach beyond what organic reach can gain.
Statistics
of posts
impressions
Mystery Ranch Images
1873 Total Images
Product close up - North Dakota
Bridger 65L
North Dakota Trails
Bridger 65L
North Dakota Trails
Bridger 65L
Kootenai National Forest
Terraframe
Kootenai National Forest
Terraframe
Mountain top - Victoria Australia
Gallagator
North Dakota Trails
Bridger 65L
Rwanda
Coulee 40Lgrand totals
To date, this project has achieved:
Airings Globally
5658
Estimated Viewership
72M+
Commercial Impressions
172M+
Estimated Commercial Value
3.5M
YouTube Videos Produced
109
YouTube Video Views
4.9M+
Social Media Posts
150+
Social Network Impressions
2.2M
Social Network Engagement
65K+
“Working with Heliconia [on] inspiring production has been a rewarding experience. Your team’s professionalism, expertise, and commitment to excellence have been impressive. The quality of the work delivered has been exceptional.”
Alex Kutches
Outdoor Industry Executive
– Mystery Ranch
Additional
partnership
options available
Start your partnership journey today or get in touch with us to explore collaboration opportunities.