fishing

Ashley
nichole smith

Showcasing ancestral wisdom, environmental stewardship and accessible outdoor adventures to inspire and mentor diverse audiences.

Ashley Nichole
Ashley Nichole parallax

TV + Digital

ashley WILL REACH MILLIONS OF OUTDOOR PARTICIPANTS EACH YEAR

The land and people

The land and people

Adventure

Adventure

Education

Education

Breaking down

Breaking down barriers

Introducing

ASHLEY
NICHOLE
LEWIS

a.k.a Bad Ash ✕ Host of Hook, Line
and History ✕ @BadAshOutdoors ✕ @badashoutdoors ✕ @badashoutdoors

Intro Ashley

About Ashley

Ashley Nichole Lewis, a MA in Environmental and Indigenous History, a Ph.D. student of History, and a proud member of the Quinault Indian Nation, is revolutionizing the conventional fishing show. In each adventure, Ashley embarks on a subsistence fishing adventure, seamlessly intertwining narratives that bridge the gap between history, sustainability, and our modern lives.

Hook,Line

Adventure Travel TV series

HOOK, LINE
& HISTORY

Hook, Line & History will ignite passion in both novice and experienced anglers by sharing time-honored fishing techniques, land-based wisdom, and awe-inspiring outdoor adventures.

Premiering in 2024

Facing Waves
Bally Sports
Digital Ashley

Ashley’s

DIGITAL
COMMUNITY

Reaching an engaged community of outdoor enthusiasts — over 10,000 subscribers with 12 million views on YouTube and 45,000 followers on Facebook, Instagram and TikTok. Ashley Nichole is also a trusted author and expert on In4Adventure.com.

Review

SUBMIT
YOUR GEAR

Looking to get your product reviewed by our experts?

Brands

WORK
WITH ASHLEY

Start your partnership journey today by getting in touch with us to explore collaboration opportunities.

Tourism

HAVE US FILM
IN YOUR REGION

Interested in having Ashley Nichole and Hook, Line and History film in your region?

“Vibes on this adventure are totally stellar, Ash! You’ve clearly been very busy for such awesome reasons and I’m so glad to see what you’ve been up to! Thanks for always repping the lady anglers”

YouTube comment: @victoriaxholmes

“I just watched your trip a couple years ago when you took those 2 birds from Addicted up to the Olympic Penninsula, I was so impressed how you shared your feelings for that beautiful area and your respect for land!”

YouTube comment: @kerrybrock9861

“NRS has worked with Heliconia for more than a decade, and our relationship has grown with each year. Their capabilities in content development, distribution and digital engagement make them a formidable force in outdoor media and a valuable part of our marketing mix.”

Mark Deming
Chief Marketing Officer
Northwest River Supplies Inc.