Attracting Visitors Year-Round: The Power of Hiking and Backpacking
Outdoor recreation in 2025 continues to grow in popularity, and one activity continues to stand out above the rest: hiking and backpacking. These are no longer niche activities. They have become the core of how many people experience nature. According to...
How Paddling Can Unlock Deeper Destination Stories: A Conversation with Ken Whiting
In our previous article, How Niche Activities Help Destinations Stand Out, we explored how specialized outdoor experiences like paddling can serve as powerful tools in destination marketing, especially for regions seeking to attract travelers looking for...
Ken Whiting Premieres New Season of Wild Discovery Digital Series on YouTube
The team at Heliconia and Ken Whiting are excited to announce the premiere of the second season of Ken’s Wild Discovery digital series, now streaming on YouTube! In the 2025 season debut, Ken embarks on a thrilling four-day paddling expedition down Québec’s Dumoine...