Introduction: In the dynamic realm of social media, staying ahead of the curve is crucial for the success of outdoor and adventure travel brands. We recently had a workshop with all of our outdoor experts at Heliconia, and we looked at some of the biggest trends that...
At the onset of Heliconia, its founder, Ken Whiting, connected himself, his projects and his business to the goal of teaching whitewater kayaking. His connection to the industry and his audience was, from the onset, one of encouragement. His videos, books...
