The Journal

FOR IMMEDIATE RELEASE

Beachburg, ON (March 7, 2024) – Heliconia, the outdoor and adventure travel media powerhouse, is pleased to announce Brendan Mark's appointment as the new CEO. Mark, a former professional world class athlete is set to lead Heliconia into a future marked by innovation in outdoor content production and marketing. With the mission of “Guiding People to a Lifetime of Adventure”, Heliconia has Mark in place to manage its business growth as Heliconia’s reach expands.

Mark's journey is a testament to his exceptional talent and dedication in media and the outdoors. A seven-year member of the Canadian National Freestyle Kayaking team, Brendan entrenched himself in the outdoors industry as an athlete.  Armed with a BBA in Marketing, Mark began working with Ken Whiting, founder of Heliconia and quickly became a partner with a focus on Heliconia's sales and marketing.

Mark's new role as CEO is a perfect evolution from his previous role as VP of Sales and Marketing.  Brendan, also a Partner at Heliconia, has contributed significantly to the company's emergence as a leading production company in the outdoor and adventure travel industries.

"Heliconia founders Ken Whiting and Brendan Mark have developed a proven formula that marries inspiring video production with guaranteed television and digital distribution," said James McBeath, Heliconia's Marketing Manager. "This ensures that our message is heard by the outdoor brand sector and adventure travel community in a unique and impactful way."

“As our company has evolved, Brendan has stepped naturally into all aspects of what it takes to build and run a busy production and marketing company.” states Ken Whiting, President.  “Brendan’s management over the past couple decades has allowed me to focus on what’s important for our product:  Our creativity, storytelling and vision for what’s next for Heliconia and Brendan taking the reins on Heliconia’s business progression allows me to continue to hone our projects.

Heliconia produces seven TV shows across multiple television networks and delivers targeted marketing across a growing number of digital platforms.  Each project has a mission to inspire outdoor participation and lifelong engagement. From paddle sports on "Facing Waves" to hiking in "Epic Trails" and family adventures in "Great Family Adventure," the programming covers diverse outdoor pursuits. Heliconia now offers targeted TV ad spots within all their shows, available in various formats for those brands hoping to captivate niche audiences and foster a love for the great outdoors along with Heliconia. Heliconia’s TV distribution partners include the Public Broadcast Network, as well as the Discovery Channel, Outside TV, Bally Sports, Water Television Network and Wild TV. 

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About Heliconia:  Guiding people to a lifetime of adventure! The award-winning video production company does this by showcasing outdoor adventure and adventure travel through inspiring and educational content with industry-leading influencers. Heliconia currently produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include Epic Trails, Facing Waves, Adventure Cities, Great Family Adventure, Hook Line & History, Road Trip Angler, and Outdoor Eats. For more information, visit www.heliconia.ca.   

For media inquiries, interviews, and more information about Heliconia and its mission to inspire outdoor engagement, please contact:

James McBeath
Marketing Manager
613-256-0598
james@heliconia.ca