The Journal

FOR IMMEDIATE RELEASE

Beachburg, ON (Dec. 14, 2023) – Heliconia is proud to announce the filming of a new television series, "Hook, Line & History with Bad Ash Outdoors," a groundbreaking and innovative television series hosted by Ashley Nichole Lewis. A proud member of the Quinault Indian Nation, Ashley holds an MA in Environmental and Indigenous HIstory and is a Ph.D. student of History. She is set to revolutionize the conventional fishing show by combining her rich knowledge with captivating storytelling. This series promises to be more than just a show; it’s a journey back to our roots and an exploration of the lands that shape us.

Meet Ashley Nichole Lewis: Ashley is not your typical TV host; she is an academic powerhouse and a cultural ambassador. Each 30-minute episode sees her embark on subsistence fishing adventures, where she skillfully weaves together narratives that bridge the gap between our ancestral history and contemporary sustainability practices.

Deeply Rooted in the Land and People: Ashley’s narratives, deeply embedded in her ancestral homeland, are universal in their appeal, resonating with individuals from all walks of life. This series not only celebrates the beauty of the outdoors but also fosters a sustainable legacy by showing a profound reverence for the land.

Adventures that Inspire: "Hook, Line & History with Bad Ash Outdoors" is not just about fishing; it's an odyssey of discovery and belonging. Ashley’s accessible and motivational adventures are designed to ignite a passion in new anglers and rekindle the spirit in seasoned enthusiasts. It's a holistic journey into the heart of adventure.

Educational and Engaging: Beyond the thrill of adventure, the series offers a wealth of knowledge. From essential outdoor skills and mouthwatering recipes to safety practices and gear selection, viewers will find an array of educational content that is as entertaining as it is informative.

Breaking Down Barriers: At its core, the show is about mentorship and breaking down the barriers that prevent people from embracing the great outdoors. Ashley's approach is warm, empathetic, and supportive, a departure from the traditional "toughen up" mindset. This nurturing perspective paves the way for a new generation of outdoor enthusiasts.

"Hook, Line & History with Bad Ash Outdoors" is not just a TV show; it’s a movement to reconnect people with nature, foster sustainable practices, and celebrate the diversity of our landscapes and cultures. Join us on this incredible journey and rediscover your love for the outdoors. Look for “Hook, Line & History with Bad Ash Outdoors” in the fall of 2024.

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About “Hook, Line & History with Bad Ash Outdoors”: Hosted by Ashley Nichole Lewis, an academic with a Master's in Environmental and Indigenous History and a current Ph.D. student, this series is a deep dive into the world of subsistence fishing through the lens of history and sustainability. A proud member of the Quinault Indian Nation, Ashley brings a fresh perspective to outdoor television, merging education with engaging adventures. The show invites viewers to explore the connections between the past and present, encouraging a sustainable relationship with the environment through personal and communal stories.

About Heliconia: Heliconia’s goal is simple – to get more people outside and to help them become lifetime outdoor participants. The award-winning video production company does this by showcasing outdoor adventure and adventure travel through inspiring and educational content with industry-leading influencers. Heliconia currently produces seven unique media projects, providing authentic storytelling opportunities for every adventure and every destination. These series include: Epic Trails, Facing Waves, Adventure Cities, Great Family Adventure, Hook, Line & History with Bad Ash Outdoors, Road Trip Angler, and Outdoor Eats. For more information, visit www.heliconia.ca.

For media inquiries and to schedule interviews, please contact:
James McBeath, Marketing Manager
613-256-0598
james@heliconia.ca