The Journal

Heliconia and Hubby eSIM are proud to announce an exciting new partnership and the official launch of Sim4Adventure, an innovative eSIM solution designed to keep every traveller connected on their journey. As part of the broader In4Adventure platform, Sim4Adventure will be promoted across Heliconia’s broadcast television, streaming and digital travel programming, connecting the product directly with an engaged audience of travellers.

Built with today’s traveller in mind, Sim4Adventure eliminates the hassle of staying connected abroad. By leveraging eSIM technology, users can access affordable mobile data in over 200 countries, without the need to swap physical SIM cards or adhere to unreliable public Wi-Fi. The result is a smoother, more connected travel experience from the moment a journey begins.

“Sim4Adventure is what happens when you build world-class connectivity technology around a community that already travels. Partnering with Heliconia was the obvious move. Their audience doesn’t need to be sold on adventure, they’re already out there living it. We just made sure that staying connected is never the thing that holds them back.”

Boris Bijlstra, Co-Founder, Hubby eSIM

With Sim4Adventure, travellers can easily activate their digital SIM via the Hubby-powered app before departure, ensuring instant access to data upon arrival. Whether navigating a new city, sharing moments in real time, or staying in touch with loved ones, users can focus on the adventure, not the connection.

To celebrate the launch, travellers can sign up at sim4adventure.com and receive one gigabyte of free data, making it easier than ever to experience the benefits firsthand.

“Many travellers still aren’t familiar with eSIM technology, but it’s a turnkey solution that solves a real and growing need. We’re excited to help build awareness around Sim4Adventure and make it easier for travellers to stay connected wherever their journeys take them.” 

Brendan Mark, CEO, Heliconia

This partnership represents a natural evolution for both organizations. Heliconia’s expertise in inspiring travel through storytelling, combined with Hubby eSIM’s leadership in global connectivity solutions, creates a powerful platform that enhances the overall travel experience.

Heliconia remains committed to producing content that inspires exploration while supporting the destinations and brands it collaborates with. Through Sim4Adventure and future initiatives, both organizations aim to continue delivering value-driven solutions that resonate with travellers worldwide.

ABOUT HUBBY eSIM

Hubby eSIM powers white-label travel connectivity for leading travel brands in more than 200 destinations. Partners embed Hubby to deliver instant mobile data, installed before departure, activated on arrival under their own brand. The result is a smoother travel experience and a direct, in-destination channel to engage customers throughout the trip.

About Heliconia

Heliconia is an award-winning media company with a simple mission: to guide people to a lifetime of adventure. We produce creator-led travel and outdoor TV series that reach millions on social media and are broadcast to more than 100 million U.S. households on networks such as Discovery Channel, PBS, Outside TV and FanDuel Sports Network. From hiking, paddling and fishing adventures to urban travel and culinary storytelling, our content inspires audiences to get outside and explore the world. Curious to see more? Watch our promo reel at Heliconia.ca

If you’re looking to leverage storytelling to support your destination marketing goals, connect with Stefanie Manton, our Tourism Partnership Manager.

If you’re interested in finding out more about Heliconia’s Television ads platform, please schedule a call with our Ads Manager, Adam Best.

Media Contact

McKenzie Dolan
Marketing & Account Manager
mckenzie@heliconia.ca