The Future of Urban Tourism: How Destinations Are Winning with Storytelling
What makes a city unforgettable? For Jonathan Thompson, Adventure Cities host, and award-winning travel journalist with bylines in National Geographic Traveller, Travel + Leisure, Condé Nast Traveller, and Esquire, it’s not the landmarks or skylines, but the stories...
Attracting Visitors Year-Round: The Power of Hiking and Backpacking
Outdoor recreation in 2025 continues to grow in popularity, and one activity continues to stand out above the rest: hiking and backpacking. These are no longer niche activities. They have become the core of how many people experience nature. According to...
How Paddling Can Unlock Deeper Destination Stories: A Conversation with Ken Whiting
In our previous article, How Niche Activities Help Destinations Stand Out, we explored how specialized outdoor experiences like paddling can serve as powerful tools in destination marketing, especially for regions seeking to attract travelers looking for...
How Niche Activities Help Destinations Stand Out
In today’s crowded tourism landscape, where social feeds overflow with drone shots, influencer reels, and polished promotional videos, standing out requires more than just showcasing a destination’s scenic beauty. Travelers are no longer satisfied with just...